is but a piece of a larger strategy to reach players wherever they happen to be, on mobile devices and online - not just on Facebook. The company currently counts 240 million active monthly players. ‘Our goal is to connect the world through play and to eventually have 1 billion people play,’ Schappert said. Zynga published a short video demo to illustrate how the site would work. Most of Zynga’s games require players to get assistance in order to progress. Those connections, called ‘Z Friends,’ see only one another’s game activity and are able to help one another complete their game quests. Players on can ‘friend’ other people without having to share their Facebook profile information. The site is launching with five titles - CastleVille, Words With Friends, CityVille, Hidden Chronicles and Zynga Poker. ‘We think it’s complementary to Facebook.’ ‘We wanted it to be as easy and seamless as possible for players,’ said John Schappert, Zynga’s chief operating officer. And any purchases players make on goes through Facebook’s payment system, where Facebook takes a 30% cut of the transactions. In fact, the new site, for example, requires players to log in via their Facebook account. Zynga executives took pains to point out that is not an effort to distance itself from Facebook. ![]() ![]() ![]() on Thursday unveiled a new website that it hopes will draw players deeper into its virtual playground. Seeking to expand its footprint beyond Facebook, social gaming juggernaut Zynga Inc. This article was originally on a blog post platform and may be missing photos, graphics or links.
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